Blog

At the Olympics, every element of an athlete is analyzed and optimized, so much so, that small micro insights are invaluable. Learn why it’s time for you to look at your data with the same scrutiny!

As we put 2021 in the rear-view mirror, we reflect on what an exciting journey it has been from co-founding APERIO to seeing how far it has come in such a short time. This blog shares our ‘origin story’, how we developed our category leading product, and our plans for 2022 and beyond.

Customers exemplify a strange cognitive dissonance with data, where they say ‘yes, we need to aggregate and store data, but we’re not concerned with its quality’. What??? Isn’t the crucial detail to using data, its accuracy and reliability?

Widespread adoption of IIoT continues to growing rapidly. A 2020 study by Jupiter Research predicts that the number of IIoT connections will more than double from 17.7 billion in 2020 to 36.8 billion in 2025.

My name is Livia Wiley and I’m the Vice President of Marketing at APERIO. As a marketer, I am challenged with taking technically challenging details and crafting a story that appeals to the buyer persona we seek. Sometimes this can be difficult; while other times, it’s quite obvious. This blog is about the latter.